Custom Tailored GENTS ← All six examples
EXAMPLE — FICTIONAL COMPANY E-commerce & online shops

Northlight Goods

A small brand selling on its own store and two marketplaces. Listings are written one channel at a time; the numbers live in the seller apps.

Every company on these pages is fictional — a drawing, not a client. Nothing here is a result or a number. Your shop gets the same drawing, computed from your own answers.

Their shop, drawn

EXAMPLE — FICTIONAL COMPANY · Northlight Goods
Your shop, drawn

Same shop in both views. Flip the switch to see what gets added underneath it.

your shopwhere hours leakwhat gets built firstalso buildable hereyou approve
You and the officerun every stage · nothing sends itself without youTHE ORDERan order lands, somewhere2–5 people work itTHE LISTINGthe listing gets writtenphotos shot, price setTHE PICK & PACKpicked, packed, labeledhanded to the carrierTHE INBOXwhere's my order, answeredreturns, reviews handledTHE NUMBERSreconciled in A mixand everything typed twiceHOURS LEAKtyped into every channel by handthe audit counts the hoursBY HANDorders land in three appsthe same buyer questions, dailyBY HANDlisted one channel at a timephotos shot and edited by handBY HANDthe pick list is a text threadlabels one at a timeBY HANDwhere's my order: answered by handreturns handled from memoryWHERE ALL OF THIS LIVES TODAYYour head · the office person's memory · a spreadsheet somewhereWhen either of you is out, the shop forgets. Nothing connects A mix to the books to the customer list.YOU APPROVEBUILD 1Listing-setgeneratorone entry, every channelBUILD 2 · FIRSTMargin by channelevery channel, one sheetQUICK WINStorefront that convertsfast, found, trustedAGENTYOU APPROVEOrder-status respondertracking in the replyAUTOMATIONYOU APPROVEMarketing engineanswers what buyers GoogleAUTOMATIONListing photo studiohero, lifestyle, panelsAUTOMATIONPre-publish auditevery defect, pointed atAUTOMATIONPick-list builderthe morning list, printedAUTOMATIONSupplier order relaydrop-ship, no re-typingAUTOMATIONStock watchlow stock, flagged earlyAGENTYOU APPROVEOrder-question respondermatched to the orderAGENTYOU APPROVEReview responderdrafted in your voiceAUTOMATIONReturns trackerevery return, one screenAUTOMATIONCommand-center dashboardone live view, every nightAGENTProduct research agentwhat to add next, and whyTHE SECOND BRAIN · lives on your accounts, under your keysevery build reads and writes this · shared with you and the officeMEMORYevery customer, quote and jobwho lapsed, what was promised, whya decision made once stays madewhat the shop knowsSKILLShow you quote, invoice and renew,your pricing rules, your wordingwritten down once, run the same every timehow the shop does thingsCONNECTIONSA mix · your phone and emailas a collaborator you canrevoke in one clickwhat the shop is plugged into

Today. A job moves left to right the way it does in every shop your size. The orange pills are where your answers say hours leak. Everything the shop knows lives in people's heads.

orange = where hours leak · grey = how that stage runs by hand · filled blue = what gets built first · outlined blue = what else could be built there · green = it passes you before it sends

Three things that would run on their second brain

An agent reads, decides and drafts — and anything it sends passes the owner first. An automation moves and computes, on a schedule, and sends nothing.

AGENTListing-set generator

One product entry becomes the listing for every channel — title, tags, description — in the brand's voice and each marketplace's rules. The owner approves before it publishes.

under THE LISTINGYOU APPROVE · before it sends
AUTOMATIONMargin by channel

Pulls orders, fees and shipping from every channel into one sheet nightly and computes margin per channel and per product.

under THE NUMBERSreads and computes · sends nothing
AGENTOrder-question responder

Reads the inbox, matches each question to its order and drafts the reply with the tracking in it. The owner approves the drafts; nothing goes out on its own.

under THE INBOXYOU APPROVE · before it sends
Start my questionnaire → starts at your industry · ~1 min · free · your shop, drawn from your answers
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