Services/04 · Custom

There is one job in your business that eats hours every week. Software never quite fit it.

Built for your business. Owned by you.

Tools scoped to one job each: bring in leads, close sales or give your team hours back. Each build runs on your second brain and your rules, is priced before we start, and is yours for good.

You ownEvery build
Runs onYour second brain
PricedBefore we start
Built on your second brainExamples
Phone answeringAnswers, books, sends to CRM
Quote builderPrices from your rules
Customer portalJob status without calls
AutomationsReminders, check-ins, reports
Your second brainLayer 03
Sound familiar?

The job software never fit

Every trade has one. The quote that takes an hour. The status call that interrupts the day. The report somebody rebuilds every Monday.

Quotes by hand

Your prices follow rules only you know. So every quote waits for you, and the lead waits with it.

Status calls all day

Where is my order? When is the crew coming? The answer exists; the customer cannot see it.

The weekly rebuild

The same spreadsheet, the same report, the same reminders, redone by a person every week.

Each of these is one build: one trigger, one outcome, scoped and priced before we start. Built on the brain that already holds your rules.

How it works

Scope it, build it, hand it over

Step 1
01

You tell us the job

One job, in your words. We map the trigger, the rules it follows and what a good outcome looks like.

Step 2
02

We price it in hours

A fixed price with the hours printed on it, before any work starts. Pass-throughs like texts or phone minutes at cost.

Step 3
03

Built and tested with you

Your team tries it on real work. We fix what is off, train the team and hand over the keys. Then care keeps it running.

Examples

Builds we make for owners

AI phone answering

Answers calls, books appointments and puts every caller in your CRM. English and Spanish.

Quote builder

Drafts quotes from your pricing rules. You review before it goes out.

Customer portal

Customers see job status, documents and next steps without calling.

Automations

Reminders, check-ins, reports: the work your team repeats every day.

Assistants for your team

Answers from your own procedures, in the tools your team already uses.

Custom apps

Booking flows, calculators, finders: whatever your customers need to decide.

Works with what you have

A build can run on the CRM you already use

Every build speaks one standard, so it plugs into your CRM through a connector, or into ours with none.

Plugs in today

HubSpot, Pipedrive, HighLevel. Your contacts, notes and tasks stay where they are. Nothing moves.

Ask us

Jobber and Housecall Pro: it depends on your plan. We check before you buy, not after.

Or our CRM

No connector at all, and the best price on every module. The system is built for it.

Pricing

Priced from the menu, or scoped on your numbers

Builds on the menu have a fixed price and the hours printed on them. Anything not on it is quoted on your numbers before we start. Every build is yours after payoff.

Own it

A build of your own

$3,500
starting at, in payments of $500, then it is yours
  • Scoped to one job, priced before we start
  • Built on your second brain and your rules
  • Tested with your team on real work
  • Yours for good, upgraded as you grow
Start with a call

After payoff: care at $150/mo, with an hour of changes each month.

From the menuIn the systemOn your own CRMA person's hours
AI receptionistHandle an incoming business call.$1,800 over 4 payments$1,800 + connector12 h · phone minutes at cost
Quote generatorDraft a quote from approved business prices.$1,800 over 4 payments$1,800 + connector12 h
Automatic follow-upDraft or send an approved follow-up at the right time.$900 over 3 payments$900 + connector6 h · texts and emails at cost
Smart spreadsheetsAutomate one agreed spreadsheet calculation or workflow.$600 over 2 payments$600 over 2 payments4 h
Website chatAnswer a website visitor's questions in the business's own words, then book or hand off.$29/mo$49/mo2 h · model usage at cost
Booking calendarLet a customer pick a time on the business's own Google calendar, with confirmations and reminders, and land the booking in the CRM.$150$150 + connector1 h

Example prices while we finish the menu. Every build prints its hours, so you always know what you are paying for.

$1,000 setup + $99/mo

The system. Your CRM, owner dashboard and second brain, loaded by a person in about 6 hours. Every module costs less inside it, and nothing needs a connector. Month to month, cancel anytime, keep your data.

Start with a call

Every invoice has the same three lines: the setup or build once, a small monthly, and our time only when you ask for it.

The foundation

What a build stands on

Builds are faster and cheaper on the system, because the brain already holds your rules and the CRM already holds your records.

Questions owners
ask us

The build, its code and the accounts it runs in. If you stop working with us, it keeps running. The agreement lists what transfers and when.

In hours, on your numbers, before we start. You see the scope and the price in writing. If it changes, you hear about it before the work, not on the invoice.

No. A build can run on the CRM you already have through a connector. On our system it needs no connector and costs less. Most businesses do both over time.

Hosting, monitoring, updates, backups and an hour of changes each month. Pass-throughs like phone minutes and texts are billed at cost.

Yes. It is documented and in your accounts. Keep us on, hire anyone, or take the keys and run it yourself.

Own your
Custom Builds

Tell us the one job that eats your week. We will scope it, price it in hours and show you what it looks like on your second brain.

Call nowBook a time